Since its inception, Google is constantly updating its algorithms. Therefore it’s important to stay on top of what they’re looking for. If your website’s content doesn’t appear in search results, there’s a good chance that Google’s algorithm has shifted and you’ll need to adjust your website’s content and strategy accordingly.

Read the official announcement from google here

Here’s what you need to know about the latest changes to the Google Search algorithm that are currently being implemented.

What’s New: A summary of the new Google product review update

Google released a major product review update this month that explains to the users how to write high-quality product reviews that produce the best results in the search engine.

When searching for a new product or service, many people turn to online reviews as a resource. Reviews can come in many forms, but the most common are those written by other customers of the product or service. Google reviews are an important part of the online review landscape. They account for around 60 percent of all reviews on websites, and according to Google, “Google-based reviews are especially important because they’re automatically posted and easily found.” 

Google has been working to improve the way its search results reflect online review content, and in September 2022, it announced its latest update regarding product reviews including suggestions from their end on how to write reviews that have higher chances of standing out from the crowd and getting better results.

A Step-by-Step Guide to Google Reviews

Google suggests users to follow these practices to make sure their reviews are more visible in Google Search and other Google surfaces.

Evaluate the product from a user’s perspective

If someone is looking for a new laptop, they most likely have a few requirements. They want a laptop that is lightweight, has a long battery life and is available with a variety of ports. The review should evaluate the product from the user’s perspective, taking into account their needs and wants. A user’s perspective is a valuable tool in product evaluation. This perspective helps to understand how the product is used and what problems it may cause. By writing a review from a user’s perspective, you can provide feedback that will help improve the product.

Demonstrate that you are knowledgeable about the products reviewed, show you are an expert

Make sure you have thoroughly read and understood the product description and are intimately familiar with the features and capabilities of the product and can provide an expert review that is relevant and helpful to readers. When writing a product review, it is important to demonstrate that you are knowledgeable about the products you are reviewing. Showing that you are an expert in the product category can help readers trust your opinion and feel confident in what you are saying. 

Provide evidence such as visuals, audio, or other links of your own experience with the product, to support your expertise and reinforce the authenticity of your review

A good review only looks genuine and authentic if it is supported by a user’s own experience with it. Out of the 10 reviews available for a product, one would find the one with visuals or other links the most authentic and trustworthy.

Share quantitative measurements about how a product measures up in various categories of performance

Product performance can be measured quantitatively in many ways. One way is to measure how well a product meets its specifications, such as how much weight a product can hold or how much juice a fruit juice machine produces. Another way is to measure how easy it is to use a product or how long it takes to complete a task. Product performance can also be measured qualitatively by asking people how satisfied they are with the product or how happy they are with its features. Some of the most common measures of product performance include customer satisfaction ratings, return rates, and sales volumes.

Explain what sets a product apart from its competitors

When writing about a product, it is important to set it apart from its competitors. This can be done through things like comparing the features of the product to those of its rivals or highlighting specific pros and cons that make it unique. Ultimately, the goal is to give readers a clear understanding of why they might want to choose the product over others on the market.

Cover comparable products to consider, or explain which products might be best for certain uses or circumstances

When reviewing products, it is always a good idea to consider comparable products. This can help to ensure that the product being reviewed is appropriate for the intended use or circumstance. Additionally, when reviewing products, it can be helpful to consider which products might be best for particular uses or circumstances. This can help to make the review more relevant and informative for potential buyers. It can be difficult, however, to determine which products are comparable. Some factors that may help in making product comparisons include the features of the products, the price and the brand.

Discuss the benefits and drawbacks of a particular product, based on your own original research

The review should speak about your own experience with the product and how it affected your lifestyle in a positive or even negative way. Including one’s original research and experience increases the trustworthiness of your review.

Describe how a product has evolved from previous models or releases to provide improvements, address issues, or otherwise help users in making a purchase decision

When reviewing a product, it is helpful to consider how the product has evolved over time. For example, if you are considering purchasing a new phone, it is helpful to know that the latest model has many improvements over the older models. If you are reviewing a previous version of a product, it can be helpful to discuss any updates or improvements made since the product was released. This way, users can make an informed purchase decision.

Get the most out of your google reviews with these insider tips.


Overall, Google reviews can be a valuable tool for businesses of all sizes. By taking the time to review their experiences with a business, customers can provide valuable feedback that can help make a business better. In addition, Google reviews can help businesses to SEO their reviews and improve their ranking in search engine results pages. Google reviews are an essential part of online reviews.

Whether you’re a small business trying to get a leg up on your competition, or you’re just trying to be more transparent with your customers, adding google reviews is a great way to make sure your ratings are accurate and trustworthy. They can also help you troubleshoot any customer service issues. And as always, Google has come up with a better strategy and tips for you to stay up to date with the latest trends in the online world.